Founder Lab™ is the starting point of the EntrepreneurLab™ journey.

Students learn how entrepreneurs identify problems, generate ideas, evaluate opportunities, define customers, create simple business concepts, and develop an entrepreneurial mindset. Through guided activities, reflection exercises, planning tools, and a capstone project, learners transform an idea into a complete business concept.

Along the way, students build critical thinking, creativity, leadership, communication, and decision-making skills while gaining confidence in their ability to create solutions that help others.

Successful completion earns the Founder License and the title Junior CEO.

Recommended for grades 5–8.

Marketing Lab™ teaches students how businesses attract customers, communicate value, and build memorable brands.

Students explore branding, customer research, logos, messaging, advertising, content creation, promotions, pricing influences, and marketing strategy through hands-on projects and real-world examples. Learners develop their own brand identity and marketing campaign while practicing creativity, communication, and strategic thinking.

Marketing Lab™ helps students understand how successful businesses connect with customers and grow through effective marketing.

Successful completion earns the Marketing License and the title Junior CMO.

Recommended for grades 5–8.

Finance Lab™ introduces students to the financial side of entrepreneurship through practical, age-appropriate business activities.

Students learn how money flows through a business by exploring revenue, expenses, profit, pricing, budgeting, break-even analysis, financial planning, record keeping, and business decision-making. Throughout the workbook, learners apply financial concepts to a realistic student-run business scenario and develop a complete Business Financial Portfolio™.

By the end of the course, students gain confidence in understanding business finances and using numbers to make informed decisions.

Successful completion earns the Finance License and the title Junior CFO.

Recommended for grades 5–8.

Pitch Day™ provides students with the opportunity to present their ideas, products, and business concepts in a professional showcase environment.

Students learn how to organize presentations, communicate ideas clearly, answer questions, and share the value of their business with an audience. The toolkit includes presentation resources, judging materials, event planning tools, certificates, and reflection activities.

Pitch Day™ strengthens public speaking, confidence, leadership, and communication skills while giving students a platform to celebrate their accomplishments.

Completion earns the Pitch Day Honor Seal recognizing successful participation in a founder showcase experience.

Market Day™ is a real-world entrepreneurship experience that allows students to put their learning into action.

Participants prepare products, organize displays, practice customer interactions, track sales, and operate a student-run business during a live marketplace event. The toolkit includes planning resources, signage, operational tools, reflection activities, and implementation guides designed to support a successful event.

Market Day™ helps students build confidence, communication skills, responsibility, and practical business experience while celebrating their entrepreneurial achievements.

Completion earns the Market Day Honor Seal recognizing the successful operation of a real-world student business experience.