MarketingLab Workbook

$39.99

Marketing Lab™ teaches students how businesses attract customers, communicate value, and build memorable brands.

Students explore branding, customer research, logos, messaging, advertising, content creation, promotions, pricing influences, and marketing strategy through hands-on projects and real-world examples. Learners develop their own brand identity and marketing campaign while practicing creativity, communication, and strategic thinking.

Marketing Lab™ helps students understand how successful businesses connect with customers and grow through effective marketing.

Successful completion earns the Marketing License and the title Junior CMO.

Recommended for grades 5–8.

Marketing Lab™ teaches students how businesses attract customers, communicate value, and build memorable brands.

Students explore branding, customer research, logos, messaging, advertising, content creation, promotions, pricing influences, and marketing strategy through hands-on projects and real-world examples. Learners develop their own brand identity and marketing campaign while practicing creativity, communication, and strategic thinking.

Marketing Lab™ helps students understand how successful businesses connect with customers and grow through effective marketing.

Successful completion earns the Marketing License and the title Junior CMO.

Recommended for grades 5–8.